My Portfolio
Graphic Design Reference Guide
This guide-style project showcases my work from the Graphic Design for Marketers course, combining creativity with my ability to apply design principles, colour theory, and branding through projects created in Adobe Photoshop, Express and InDesign. An eye-catching logo and print ads, as well as a branded brochure, flyer, and web banner were created, with each piece reflecting not only technical skill but also a clear marketing vision.
Campaigns & Advertisements
Canadian Tire Out-of-Home (OOH) Campaign
An Out-Of-Home ad concept created to promote Canadian Tire’s best-selling bicycles, the Supercycle. The ad was designed to capture attention in high-traffic urban spaces, such as bus stops, by applying visual hierarchy, bright colours, and a family-oriented theme, to engage passersby and reinforce the brand’s active lifestyle positioning.
⚙️🔧 Used Tools: Adobe InDesign, Canva.
Canadian Tire Digital Storyboard for TV Advertisement
As part of a team project, I co-created a 30-second TV commercial concept for Canadian Tire’s best-selling bike: The Supercycle.
After collaboratively drafting the storyline, I designed my digital storyboard, including the frames of each shot that would be in the TV advertisement, defining the POV (Point of View), the camera angle, the shot size, the sound, and scene objectives.
This project strengthened my skills in visual storytelling, understanding how a storytelling structure, its elements, sounds, and creative direction work together to produce an engaging and memorable ad.
⚙️🔧 Used Tool: Canva
Conestoga College's Escape Rooms Radio Advertisement
After developing the structure, script, and recording of the radio ad project promoting Conestoga College’s Escape Rooms with my classmates, I edited and polished the final piece, taking into account key radio ad production elements, such as timing, as well as sound effects and music selection to create a catchy and emotionally engaging experience for listeners.
Finally, to complement the audio, I designed a vibrant, podcast-ad-style cover to visually showcase this advertisement.
Used Tools: CapCut, Canva
Spotify's Instagram Advertisement
This ad was developed as part of a Campaign Project aimed at converting free users into paid subscribers by the end of the campaign period. To support this conversion goal, I created this paid promotional piece (Based on the PESO framework) and incorporated essential marketing elements, such as a CTA (Call to Action) button, a concise and compelling message, the brand’s logo, and a hashtag with the brand’s tagline, all designed to drive engagement and encourage upgrades.
⚙️🔧 Used Tool: Canva
Social Media
X Account Project
As part of my Direct Marketing course, I developed a business-oriented X (Formerly Twitter) account to explore the fundamentals of social media strategy and learn how to manage it from there. I not only designed its brand identity, including profile and header visuals, but also created a variety of engaging, interactive and relevant posts tailored to a specific target audience, each with direct calls to action aimed to drive organic growth to the account. Additionally, the project enabled me to create a branded dashboard to showcase the account’s goals and track key performance metrics. While the account gained modest traction, the experience taught me how to craft a consistent and purposeful digital presence, analyze KPIs, and adapt strategies in real time.
⚙️🔧 Used Tools: Canva, Microsoft Excel, Newsletter builder: smore.com
Video Marketing
This collection presents video projects I produced for the Digital Video Assets course, where I took on every stage of the process: concept, recording, and editing. These videos demonstrate how strategy, storytelling, and creativity come together in digital marketing.
SHARK Campaign Advertisement: "New Shark Rocket Pro"
This 30-second vertical video was fully filmed and edited on a smartphone. Using eye-catching visuals, bold typography, and quick transitions, the ad highlights Shark’s key product features while capturing the brand’s energetic personality. Additionally, its balance of creativity and adaptability makes it suitable for multiple fast-scrolling environments, such as Instagram Reels, Instagram Stories, TikTok, and YouTube Shorts, thereby maximizing audience engagement.
⚙️🔧 Used Tools: Cap Cut, Canva
SAMSUNG Campaign Advertisement: "New Front Load Washer with Super Speed"
Created to reflect Samsung’s innovative, upbeat, and vibrant tone, this 30-second vertical ad was filmed and edited entirely on a smartphone. It showcases main product benefits through dynamic visuals, clear typography, smooth transitions, and a clean, modern aesthetic. Designed for fast-paced digital spaces, the video uses lively pacing to capture attention, drive interaction, and adapt seamlessly across multiple platforms such as Instagram Reels, Instagram Stories, TikTok, and YouTube Shorts.
⚙️🔧 Used Tools: Cap Cut, Canva
Key Marketing Frameworks Explanation
This short video – completely created and edited using a smartphone – breaks down core marketing concepts such as AIDA and PESO, along with the importance of developing KPIs. With an enthusiastic tone and fluid transitions, it is designed to grab viewers’ attention and spark insight, making it perfect for mobile-first platforms like TikTok, Instagram, and YouTube Shorts. Whether you are a student or a strategist, it offers a quick dive into smarter marketing.
⚙️🔧 Used Tool: TikTok Studio