Social Media
Community Engagement Strategy: Stanley Park Community Centre — Facebook + Instagram Accounts
TOP CAROUSEL
We Are Hiring: Program Staff Positions
Core Metrics:
- Total Views: 11,407
- Total Reach: 7480
- Total Engagement: 108 Interactions
Strategic Insight:
Multi-slide recruitment carousel optimized for organic shareability. Leveraged clean visual hierarchy and role-specific cards to turn local hiring needs into a highly reachable campaign.
TOP ANIMATED REEL
Community Garage Sale
Core Metrics:
- Total Views: 2,323
- Total Reach: 717
- Total Engagement: 15 Interactions
Strategic Insight:
Short-form promotional reel featuring an ambient motion background paired with clear, high-contrast text overlay to drive quick retention and essential event details.
TOP SINGLE IMAGE POST
Family Day Free Ice Skating Event
Core Metrics:
- Total Views: 14,457
- Total Reach: 10,259
- Total Engagement: 62 Interactions
Strategic Insight:
High-contrast graphic layout leveraging vibrant brand colors, clean typography hierarchy, and key event logistical details to drive immediate clarity and event attendance.
Academic Projects: Content Strategy, Analytics & Digital Newsletter
ACADEMIC CASE STUDY — X (TWITTER)
Social Media Setup & Analytics Dashboard
Core Focus:
- Brand Identity and Content Pillars
- Audience Engagement Tactics
- Performance Analytics and Tracking Dashboard
Strategic Insight:
Developed a strategic X presence from scratch as an academic case study to test content pillars, measure initial engagement performance, and build a structured analytics tracking dashboard.
ACADEMIC CASE STUDY — DIGITAL NEWSLETTER
Editorial Copywriting & Audience Engagement
Core Focus:
- Educational Editorial Copywriting
- Cross-Platform Traffic Strategy
- Community Building and Curation
Strategic Insight:
Designed and authored a digital newsletter (“Astro Bites”) to expand X content into long-form educational articles, implementing clear calls to action to drive cross-platform traffic and foster community engagement.